With the change of people consuming need today, they are more and more captious to product packaging, so the design of traditional product package of China must also be of national culture feature.
现代社会随着人们消费需求的转变，人们对产品包装越来越挑剔，中国传统产品包装的设计也必须是具有民族文化特色的。
This text tries to explore the mood and atmosphere of product package for expressing art beautys importance in package design as much as possible.
为充分发挥艺术美在包装设计中的重要作用，对商品包装中的意境设计进行了研究和探讨。
Based on the papery package of Qiaqia Fragrant Sunflower Seeds, the paper discusses the significance of aesthetic value of design for product, environment (including the society) and men (consumer).
作者试图以洽洽香瓜子的纸质包装为出发点谈开去，讨论设计美对产品、环境(包括社会)、人(消费者)的重要意义。
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