He said that Izak Senbahar, the Mark's owner, resisted the temptation to introduce Jurassic Flower to the hotel's ventilation system and thus guests' rooms, limiting it to the hallways.
There's also integration with a home energy management system, which allows the owner to adjust air conditioning and lock the front door via a smartphone app.
One clever idea is to borrow tactics from retail chains like McDonald's and Subway--operate an easy-to-replicate, owner-operated franchise system focusing on health care.