The wind chill today will slice us up - it's taking the temperature down to below -50C, so we have decided to take a day's rest to recharge our batteries and soothe the aches and pains.

BBC: Arctic diary: Explorers' ice quest

Zeel, on the other hand, was inspired by the aches and pains of our 30s and 40s.

FORBES: Founder of Vault.com Discusses Startup Life and His New Healthcare Company Zeel

He also thinks the overuse of ibuprofen shows that we have lost the confidence to deal with minor aches and pains in our lives without pain relief.

BBC: Ibuprofen at 50: The love affair with painkillers