This research improves the traditional production and inventory planning that is significant to market new product in a market-oriented supply chain.
该研究改进了传统的一般产品的生产存储计划，对面向市场需求的供应链的新产品投产具有重要的指导意义。
This paper makes a study on the market-oriented supply chain management model, in term of marketing characters to match the proper SCM.
本文结合市场营销的需求特征与供应链管理的内在优势，分析面向市场营销的供应链管理匹配问题。
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