Gene therapy, a set of medical technologies that plant new genes in a person's cells in order to produce missing proteins, might be used both to save lives and to ramp up athletic performance.

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This is less comforting than it sounds, because the usual method for doing a safety analysis is to include all the deaths that occurred in patients who were assigned to take a drug, not just those that are clearly linked to a treatment, in order to avoid missing anything.

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When his investors requested that the next tranche of financing be contingent on the company running the Nail It then Scale It process, it created a crisis that drove Greg to stop selling and start listening to the customer and understand what was missing in order to break through the barrier of customer adoption.

FORBES: The New Entrepreneur: A Case Study