In other words, today's college culture has turned hooking up into a sport that all the "cool" kids are playing -- or at least talking about -- even if they secretly hate it.
Either they're going to pile on the tobacco companies and just build up a very expensive bill that the tobacco companies can't live with and either break them or cause a black market to exist, or they're going to do a reasonable bill, which will attract the tobacco companies, even though they hate everything about it, to come onboard and make this matter constitutional.