Gallup was an American statistician who invented the Gallup Poll, a successful statistical method of survey sampling for measuring public opinion.

这位美国的统计学家是盖洛普民意测验的首创者。盖洛普民意测验是为了测量民意对其调查样本进行统计的科学方法。

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Abstract: the audience survey is the empirical study and quantitative analytical method developed on the base of the public opinion poll and market research in the western countries.

对事物进行系统周密的考察和了解：要了解情况，唯一的方法是向社会作调查，调查社会各阶级的生动情况。

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