The charm reached its peak when Djokovic pledged to opena Serbian restaurant in Paris one day, drawinga roar of appreciation that could probably be heard all around Roland Garros.
American shoppers in search of cheap toys and televisions raced to stores in high numbers after Thanksgiving dinner, signaling that a gambit by big store chains to open at midnight succeeded in drawing more customers.
The technique was based on a gestural vocabulary that included drawing back, with both hands open and raised up, eyes wide open, and mouth agape, to indicate surprise, and that sort of thing.