Perceivedrisk has been considered as themainfactor that inhibits consumersonlinepurchase, and reducing perceived risk is an effectiveway to boost consumers onlinepurchasingbehavior.
Resonate performs large scale waves of online survey research, which is integrated with data sources providing online behavioral data, purchasebehavior and a vast array of other audience characteristics.
Some in the industry view the deal as a way for Facebook to elevate online social behavior closer to search as an indicator of consumer interest and purchase intent.