Marketing budgets won't be spent without fulfilling predefined goals, e.g. increase in brand awareness, lead generation or online sales.

营销预算将不会花在不能实现预定目标的项目上，例如：增加品牌认知度，引领新一代或者网上销售。

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Offline, online and mobile marketing initiatives create an opportunity to lead consumers from one message to another by integrating those strategies.

线下、线上和移动营销通过整合这些策略，创造了一个机会来引领消费者获得各种消息。

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China's market for online marketing purposes is inconceivable, in the future, will be in the lead position.

中国市场对于在线营销而言是不可思议的，在未来，将会处于领头羊的位置。

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The secret sauce of these vertical, targeted, online-marketing websites is attracting interested parties and selling the lead to service providers.

FORBES: What Do Angie's List, GroupOn, LinkedIn, QuinStreet and BankRate Have in Common?

Rakuten offers an additional layer of support by providing e-commerce consultants and experts to advise merchants on their online business strategy, implementation, sales and marketing as well as lead and revenue generation.

FORBES: Asia's Rising E-Commerce Nation: A Q&A With Rakuten Malaysia CEO Masaya Ueno