Using a single online marketing channel is not a comprehensive strategy.

单一使用在线营销渠道并不是全面的战略。

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Social media is expected to feature strongly in marketing budgets across the travel industry in 2011, with online display likely to be the channel missing out.

社会媒体将在2011年旅游企业的市场营销预算中占据重要地位，而在线显示广告可能将被冷落。

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Campaign management and direct online channel consultation fees by your interactive agency of record should not exceed 11%-12% of your overall Internet marketing budget.

推广管理费和直销渠道的顾问费用不应超出在线营销总费用的11% - 12%。

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Online retailers can broaden their appeal by offering intelligent 1:1 marketing and creating a true omni-channel customer experience.

FORBES: Which Is Better For Retail Sales, Online Or Offline Customer Engagement?