Not that long ago, online display advertising seemed to be heading for the morgue.

不久以前，在线显示广告似乎已经被业内判了死刑。

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He wanted to buy DoubleClick, a firm that specialises in online display advertising, where Yahoo! Is the leader, but Google again pre-empted him.

他希望收购在线演示广告的专业公司DoubleClick(雅虎在该领域处于领先地位)，但谷歌再次捷足先登。

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Tim Armstrong, AOL’s boss, wants the firm to become “the largest producer of quality online content and the largest seller of online display advertising”.

时代华纳的老板Tim Armstrong想要公司成为最大高品质网络供应者和在线广告最大的卖家。

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Facebook, in particular, has seen substantial growth in the online display advertising market.

FORBES: Facebook Tools A Friendly Force For Yahoo!

Sina aims to capitalize on its micro blogging website, Weibo, to increase its share in the online display advertising market.

FORBES: Key Drivers And Risks To Sina's $68 Valuation

This has opened the door to the likes of Google and Facebook, which have been pitching for and winning online display advertising that is Yahoo!'

ECONOMIST: More trouble for Yahoo!