From the view of conduct mechanism of the influence of online WOM, the "online WOM actively sough", and consumer trust are important mediators.

从网络口碑影响力的传导机制来看，网络口碑搜索主动性和信任是口碑影响消费者的重要中介变量。

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Consumer trust in C2C online trading plays an important role.

消费者信任在C2C在线交易中起着举足轻重的作用。

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This research measured to check the trust level, personality type of the network human relations of online shopping consumer and on-line shopping decision style by questionnaire.

本次问卷调查测查了网上购物消费者的网络人际信任水平、人格类型和网上购物决策风格以及它们之间的关系。

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The OTA is working with regulators, law enforcement, the FCC, and carriers to enhance consumer online trust and confidence and protect companies, their brands and reputations from abuse and cybercrime.

FORBES: Internet Security: Whom Should You Trust?

To date, the company has helped over 300, 000 people in their job searches and is the only job site to receive an Online Trust Award for Excellence in Consumer Trust.

FORBES: Having A Baby And A Startup: How FlexJobs Was Born

This approach to consumer trust protects the rights of the online consumer, both in terms of human rights and as a form of economic right.

FORBES: The EU's 'Right To Be Forgotten': What Data Protections Are We Missing in the US?