57% of online respondents consider reviews prior to purchase, particularly for cars, software and consumer electronics;

57%的受调查者会在购买前查看评语，特别是汽车、软件和电子产品的消费者；

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You can read consumer reviews, check out the company online, and of course, make sure you know the guarantees and warranties associated with the type of equipment interested in buying.

你能阅读消费者评估、从网上调查公司，当然一定要让自己知道感兴趣的器材附带的保证、担保内容。

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Considering the consumer sentiment which we are concerned with, taking online product reviews as the main existing form, it is a vital information clue both to companies or potential consumers.

就我们所关注的消费者情感而言，以在线产品评论为主要存在形式，无论对企业还是潜在消费者来说，都是至关重要的信息线索来源。

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But the online consumer reviews site lost 8 cents a share in the quarter, wider than the Street consensus estimated loss of 4 cents a share.

FORBES: Yelp: Q4 Revs Top Ests; Loss Wider Than Expected; Shrs Off

The consumer reviews offered by online agents could become trusted guides.

ECONOMIST: The travel industry

In seeking opinions to guide their choices in consumer electronics, for example, shoppers are overwhelmingly turning to online forums for reviews from fellow consumers and relying less on the opinions of editorial critics.

FORBES: Five Rules For Building Engagement With Product Reviews