奥运TOP计划
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olympic top program
奥运顶级项目
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Corporations can legally become associated with the London 2012 Games in two ways: First, multinational firms may seek exclusive marketing rights through The Olympic Partner program (TOP).
FORBES: Olympic Hurdles For Advertisers: The Games' Unique Rules And Restrictions
And sponsorship deals can ensure a hefty return on investment for the corporations who sign Olympic partnership deals, known as the TOP program.
CNN: Is the Olympics worth more than Google?
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