If you do not understand the differences, you may have obstacles in communication.

如果你不理解的不同，您可能有沟通障碍。

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Culture to communication is what water to fish. the differences of culture may give rise to obstacles in communication.

文化沟通是什么鱼水。文化的差异可能引起的沟通障碍。

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But, the culture difference brings about lots of misunderstanding and obstacles in communication. Therefore, the knowledge of culture background is essential to the effective communication.

文化差异引起的交际误解及障碍在一定程度上影响阻碍了其有效进行，因而，对文化背景的了解有助于有效交际的顺利进行。

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The entire power of digital lies in the fact that there are engineering solutions to obstacles in communication, in messaging, in customer engagement.

FORBES: Engineers in the Digital Age: Don't Leave Home without 'Em