His jokes are aimed at people who would never watch Bill O'Reilly's conservative rant of a cable news show on Fox, but who recognise Mr Colbert's obnoxious on-screen persona as a parody of Mr O'Reilly because they have read about Mr O'Reilly in the New Yorker.
According to USA Today's Claudia Puig, the "obnoxious, over the top and often dull" result constitutes "a feeble attempt to rehash action-hero glories".
