"There is a high possibility that the object spotted this morning... on social media, is an object from outer space, " Saran Poshyachinda, Deputy Director of National Astronomical Research Institute of Thailand, told CNN.

CNN: Fireball lights up sky over Bangkok

Stock in media-worship-object, Apple (AAPL), is trading about 14% below its all-time high.

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Lucie Morillon, the group's representative in Washington, says the object of the campaign is to get media attention that will make its way back to Jill Carroll's captors.

NPR: Journalists Press Kidnappers to Free American Reporter