Some media firms, notably news Corporation, have concluded that online ads will never bring in enough money to support a newspaper.

一些传媒公司——特别是新闻集团——得出结论：网络广告永远不能赚取足够的钱来支持一份报纸。

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Even News Corporation's Rupert Murdoch, who had been notably unenthusiastic about the Internet in its early days, threw some money at it.

ECONOMIST: A survey of E-entertainment