And what happened is that, by trying to be cool but not being cool, we wound up creating a new version of cool that's really uncool.

反而因为我们想要变的很与众不同，但事实没有，我们创造了新版本的酷——那就是真的不酷！

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Drinking is not an essential part of having fun, playing sports, or being "cool."

喝酒并不是娱乐、体育、耍酷的必备内容。

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And, of course, Google, despite not being so cool anymore, is still king of the web.

当然，互联网之王的桂冠仍属于新潮不再的Google。

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After all, being not quite as cool as Apple is, in fact, .

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From a young age, girls need to know that being good in math and science is cool and is not only for boys.

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