A business HAS goodwill when investors will pay a higher price because the business earns more than the normal rate of return.

当投资者因该企业提供超出一般回报率的回报而愿意支付更高价位时，该企业就产生了商誉。

youdao

Abstract: the core competitiveness is the source by which construction enterprises maintain the competitive advantage, and it can bring the redound over the industry's normal rate of return.

[摘要]核心竞争力是建筑企业保持竞争优势的源泉，能给企业带来超过本行业正常收益率的回报。

youdao

However, Gahbauer said it would take another 18 months for transactions to return to their "normal" level at the current rate of increase.

然而，加鲍尔说，以目前的速度增长，还要18个月，才能使交易回到“正常”水平。

youdao

He is expecting the UK economy to recover to a growth rate of 1.5% to 2% by 2010, and to return to its normal growth rate of 2.75% in subsequent years.

BBC: Economic slowdown hits borrowing