That firm designs microchips that can be easily programmed by makers of niche goods such as audio equipment, Musical Instruments and fitness monitors.

这家公司能设计一种微型芯片，能让“利基”商品(例如音响、乐器以及健身器显示屏)的制造者们很轻松地在上面编程。

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Some musicians are creating their own new genres within the fitness market niche.

WSJ: Fitness Instructors are the New DJs

That firm designs microchips that can be easily programmed by makers of niche goods such as audio equipment, musical instruments and fitness monitors.

ECONOMIST: Tech clusters

Although that number is nowhere near those of other social networking sites, it's a dramatic growth for the niche app, which is geared toward bringing together users who share a common interest of increasing fitness and physical activity.

CNN: Want to get fit? Pull out your phone