At Berkeley-Haas, Johnson and his team used both a long essay and a number of short answer questions that were designed to give each candidate the opportunity to give us a sense of what was important to them, why business school was the nextstep, and how they would fit with the culture and program.
That's when the Accelerator program finishes up, and each will take the nextstep towards turning their Kinect-minded creativity into successful (and presumably profitable) businesses.