Be responsible for communication with the user in all new media and communication, timely understanding of users' needs, establish a good relationship between the brand and the users.

负责在所有新媒体上与用户的沟通和交流，及时了解用户需求，使品牌与用户之间建立良好的关系。

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The reason, psychologists speculate, may have something to do with our increasing reliance on digital communication and other forms of new media.

心理学家猜测，原因可能是现在的很多事情都依赖于电子交流以及其他形式的新媒体来完成。

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It's communication via new media and it works all the same.

这是一种通过新媒体进行的交流，并且一直有好的作用。

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"Phone calls are not the way young people express themselves, " said Danah Boyd, a senior researcher at Microsoft Research and an assistant professor of media, culture and communication at New York University.

NPR: Crisis Hotlines Turning To Text To Reach Teens

Social Media and the Internet have ushered in a new era of communication between leaders and the public.

FORBES: After Petraeus, Other Digital Scandals, Millennial Leaders Will Be Smarter On The Web

Even NBC Universal Chief Jeff Zucker played down the idea at UBS' Annual Media and Communication Conference in New York on Dec. 6: "ESPN is best in class, " he said.

FORBES: Intelligent Investing