So it's not new in that sense, what it is is new in its application and of course we're trying to make a great deal of how we deal with the modern problems, public services, crime, law and order, these are modern problems that worry people and what we're trying to make sure of is that they understand precisely where we stand.
Late last year, it submitted a new drug application to the FDA, hoping to market Lyrica as a treatment for fibromyalgia, a chronic, widespread pain that Pfizer says afflicts tens of millions of people.