Good marketers always know how to balance new customer acquisition with customer retention.

好的营销人员总是知道如何在获得新客户和保留老客户之间进行平衡。

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Consider how you want to spend your organization's money-on rediscovery of lost materials every time a system change is required or on new customer acquisition and product development.

考虑一下您希望如何使用公司的资金——每次需要进行系统更改时，还是增加新客户以及产品开发时？

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Common characteristics: self service customer acquisition, critical mass, runaway user growth, winner take all markets, complex ux, network effects, typically create new ways for people to interact.

共同特征：自助式服务，自然获取用户，达到网络效应的临界质量，失控的用户增长速度，赢家通吃的市场环境，复杂的用户体验，网络效应，以创造新的用户社交互动方式为典型。

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The increase is primarily related to marketing to drive new customer acquisition and new personnel to support expansion of our product assortment and order growth.

FORBES: Blue Nile Q4 Sales Down 2.1%, Full-Year Sales Up 4.5%

When deciding on the purchase of an expensive domain, startup teams should first consider whether the money might be better spent on other areas such as product development, customer acquisition, or hiring new talent.

FORBES: Should A Startup Spend VC Funding On A Domain Name?

Green Dot said the deal will give the company improved customer acquisition and retention, drive the adoption of new banking and payment products targeted to new segments of consumers, and provide the opportunity for Green Dot to become a leader in mobile wallets, rewards and payment solutions at retailers.

FORBES: Green Dot To Buy Loopt For $43.4 Million In Cash