Determining the return may involve gross sales, net income, revenue recognition, cash flow, and the time value of money.

回报的决定因素涉及到毛销售额、净收入、收入酬劳、现金流、以及资金的时间价值等。

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One of those I especially like now is May Department Stores (nyse: MAY - news - people ), America's largest such chain, at 50% of annual revenue, 4 times cash flow (in the sense of 2002 net income plus depreciation) and with a 4.1% dividend yield.

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When a company runs out of ways to prop up its revenue, net income or cash flow, it will have a very bad quarter.

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Still, in that backdrop you can buy it at only one times revenue, seven times trailing earnings and three times cash flow (in the sense of net income plus depreciation).

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