In the near future, expect the emergence of tools for buying Twitter, Facebook and other native ads from one-stop-shopping-style interfaces.

FORBES: Selling Out Or Growing Up? Why Paid Social Media Is Set To Surge

For starters, the best native ads often spring from actual Tweets that have already proven themselves witty, worthy and shareable on Twitter.

FORBES: Selling Out Or Growing Up? Why Paid Social Media Is Set To Surge

And as Promoted Tweets and other forms of native ads become more prevalent, users may come to resent the intrusion on their personal streams and news feeds.

FORBES: Selling Out Or Growing Up? Why Paid Social Media Is Set To Surge