Their worries were echoed by NatashaLomas at TechCrunch who said "The Facebookification of the mobile web is a threat to openness, to choice, to privacy - but only if you care about those things".
"Samsung's overall smartphone strategy is about producing scores of iterations at various price points and screen sizes in order to saturate the market with as much of its hardware as possible, " NatashaLomas wrote for TechCrunch.