The upcoming sale of shares in its food business, once the Nabisco acquisition is combined with Philip Morris' Kraft, will prove that the tobacco operations are valued near zero.
In return for the 25% stake Kraft had bought in United Biscuits in April 2000, the Northfield, Illinois-based food company also gets the rights to all Nabisco trademarks, including Ritz crackers, in the EU, Eastern Europe, the Middle East and Africa.