For inspiratory muscle warm-up, because the power-boosting effect of warm-up exercises typically dissipates within half an hour, an athlete would use the device to do two sets of 30 breaths immediately before the sporting event for best results.
The original fixture had to be postponed shortly before kick-off when the referee pulled a muscle in his warm-up and no suitable replacement could be found.
The concept is to combine "the entrepreneurial spirit of the start-up, but with the muscle and clout and access to resources of a pharmaceutical company, " said Goodman.