The plush is the real-world port of G-Fox, Mozilla Online China's large-headed, big-eyed take on the American mascot, Kit.

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Jolla, for instance, is going straight for China with its Sailfish OS, and Mozilla is initially introducing Firefox OS in Brazil via a partnership with Spanish telecoms giant Telefonica, along with other emerging markets.

FORBES: Mozilla's Firefox Jumps Into The Smartphone Wars

Earlier this year Mozilla hired away Li Gong, MSN's highest-ranking executive in China, to increase adoption of the Firefox browser in China, where it now has a meager 1% share.

FORBES: Magazine Article