Less easy to justify are Daft's take-it-or-leave-it orders requiring longtime employees to move to far-off Detroit or Cincinnati as part of his "Think local, act local" plan, designed to push more authority over marketing, advertising and pricing down to the regional level.

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But it was not clear how far the generals, members of the Scaf, actually consented to a move that re-orders the country's political forces and gives Mr Mursi more powers while a new constitution is mooted, correspondents say.

BBC: Egypt President Mursi explains army chief replacement

All of the pre-orders are estimated to be filled by the end of February at which point it will move on to new orders.

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