This struck us as being the quickest, the fastest, and the most efficient way of getting large-scale additions to our collections online for free use.

NEWYORKER: Google��s Moon Shot

At massive scale, the key is to deliver the most efficient service for a specific workload.

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Since gas-fired generation is about the most scalable, efficient, flexible, clean and (on a large scale) lowish-carbon form of electricity available, it is going to prove economically and politically attractive.

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