The reason that the iPhone succeeds so beautifully, Rolston says, is because the device itself is little more than a blank brick.

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Convinced that Willis was innocent, Blank devoted more than a dozen years to the case, and his firm spent millions, on fire consultants, private investigators, forensic experts, and the like.

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If participants were asked about their participation as part of the rating process, they were about 1.5 times more likely to admit an ethical misstep than if they were simply asked point blank as a separate question.

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