Ifyouthegoalisdirectresponsethenyourfocuswill be on the response channelsmentionedabove and you might put less emphasis onsocialmediasincethat is moreofanengagementmechanism.
More transparency, more discussion, more leadership, moreengagement, more focus on social communication at work and less focus on social networks externally.
Since 2007, MTV has pioneered the use of Twitter at the VMAs and in 2010, ratings soared as the network integrated social tactics more fully to drive engagement and buzz through Twitter.