Indeed, the valueofattentioncan be monetized, and a contractrequiringsomeoneto payattention (by, say, givingaspeechor appearing at a photoopportunity) can be bought and sold.
Mobile service providers, OTT video services and advertisers need to come together as part of a unified and open value chain to deliver the high-quality monetized video their subscribers are looking for in a multi-screen environment.
To find under-monetized domain names, think of characteristics that give domain names inherent value (usage, memorability, industry-relevance, brand-able etc.) .