Besides Sybase and our mobile device management and app development platform, there are plenty of competing firms (though our position is that most of those are less integrated solutions that will, for large or growing firms, create more cost in the long run).
The name isn't terribly important, but the concept is critical -- every mobileplatform of consequence is moving in the direction of intelligent, on-the-go app management, and with the Pre, Palm can't afford to be any different in that regard.