They let consumers snap a picture of whatever they are interested in, be it a can of Coke or a Louis Vuitton bag, with any visual recognition app on their mobiledevice and interact with the brand in real time.
The earSmart eS515 Smart Sound Processor combines the company's award-winning Advanced Voice processing technology with its first high-performance, low-power audio codec for a best in class voice, speech recognition and multimedia experience on a mobiledevice.
It's not about the watch form factor, but creating a wearable mobiledevice that takes advantage of advances in mobile computing technology such as cheap sensors, better battery life and improved voice recognition.