In doing this, the app will strip out most of the formatting (and ads) so the content will fit better on a mobile device.

在做这一步的时候，应用会除去大部分格式(还有广告)使得内容可以更好的在移动设备上显示。

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While just a few years ago, mobile was about transcoding content to fit the device, the mobile experience has evolved into full-fledged platforms for hosting mobile applications.

就几年前，移动还只是转换内容代码来适应设备，而现在移动体验已经演变成承载移动应用程序的成熟平台。

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If Sony were to create a flagship mobile device that harnesses the power of a unified content platform, it would put Sony in a much better position to compete with Apple.

如果索尼能够创建出一个旗舰级的移动设备的话，这势必最大限度发挥了整合后的内容平台的作用，同时也会使索尼在与苹果的竞争中占据一个更有利的位置。

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Given the immersive experience provided by the mobile device, content providers and brands have a rare opportunity to form a meaningful one-to-one connection with mobile users.

FORBES: How To: Advertising On An Intimate Device

Content drives mobile device sales, and content comes in two general categories: media (music, movies, tv episodes, books) and apps.

FORBES: Developers' Interest is a Catalyst for the Amazon Kindle Fire

As a society, Africa is learning what it means to spend money on content delivered via a mobile device and computer screens, especially content that is designed for the continent.

CNN: Africa hungry for homegrown online content