Mobile operators around the world are already launching mobile content services on so-called 2.5g networks, and are already dealing with the new challenges presented by content billing.

全球的移动运营商已在2.5 G网络上提供移动内容服务并在应对由内容计费带来的新挑战。

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"People are used to paying something for content and services on a mobile phone, whether it's a text message or a download or ringtone or wallpaper," he says.

“人们习惯于在手机上为内容和服务支付一定的费用，无论是短信、下载、铃声还是壁纸，”他说。

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Mobile Roadie also builds apps for musicians, for example, and TopSpin media has a broad portfolio of new media services for bands like organizing fan information and managing content rights.

例如，Mobile Roadie也为音乐人提供应用软件，TopSpin Media为乐队提供多种新媒体服务，比如整理粉丝信息，管理内容权限。

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MACH's Direct Billing Gateway provides an operator billing service for mobile applications, content and mobile internet services, allowing providers to charge subscribers for services direct to their mobile phone bill or pre-paid balance.

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The website will offer on demand highlights, video gallery and detials of mobile phone services and content, which includes a picture gallery, video downloads and race results during the event.

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"The ever-growing number of mobile and content capture devices using cloud services is fueling the growth of digital content, " according to John Rydning, IDC's research vice president, for hard drives and semiconductors.

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