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麦克尔·佩恩

按照国际奥委会首任市场总监麦克尔·佩恩(Michael Payne)的理解,这与时差无关。他告诉记者:这是由新媒体所引发的媒介市场变化所决定的。

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迈克尔·佩恩

Michael Payne （迈克尔·佩恩）的鼎鼎大名在奥运会市场开发界可谓无人不晓，1988年，他成为国际奥委会历史上第一个市场总监，2004年雅典奥运会后离开IOC，加入F...

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... 姓: Michael 标签: Michael Payne 地址说明: Rd ...

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国际奥委会顾问佩恩

国际奥委会顾问佩恩(Michael Payne)说，索契的510亿美元很可能吓跑所有其他潜在的主办城市，如果是一个小城市，如何找到500亿美元?

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abstract: Michael Payne is an English marketing executive and author, former head of the marketing division of the International Olympic Committee (IOC). He is the author of the 2005 book Olympic Turnaround.

以上来源于: WordNet

IOC marketing director Michael Payne says the unveiling of the logo is key to the success of the Olympic marketing Program.

国际奥委会市场主管迈克尔·佩尼说，奥运会徽的揭幕，是成功举办奥运会的一个重要环节。

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But former IOC Director Michael Payne said such pre-Olympic jitters were only to be expected, and were common in host countries prior to the opening ceremony.

CNN: Park life: Games leave London with a happy golden glow
"You have a long list of sports trying to get onto the program because it is their one way to showcase their sport to the world, " explains former IOC marketing director Michael Payne.

CNN: Perfect pitch: How to get a sport into the Olympics
The challenge for London was, "What's going to be the 'wow factor, '" said Michael Payne, the former marketing director of the International Olympic Committee and chairman of the international division of Crystal CG, a Beijing-based company that made the people-pixel graphics.

WSJ: Social Media

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