That changes the marketing game, says Michael Lynton, head of Sony Pictures.

这就改变了营销游戏规则，索尼影业首席执行官迈克尔•林顿(Michael Lynton)说。

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"It has always been Sony's intention to have a national platform on which to release this film," said Sony Pictures chair and CEO Michael Lynton in a statement Wednesday.

“索尼一直以来的意图都是有一个国内的平台放映这部电影，”索尼影业董事长和首席执行官迈克尔·林盾在周三的声明里说道。

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Sony heads Michael Lynton and Amy Pascal shocked Hollywood on Monday when they announced that the long anticipated fourth installment of the Spider-Man series was being torpedoed in favor of a franchise reboot.

FORBES: Sony Takes Big Risk With Spidey Reboot