Jimmy Carter, whose 1976 campaign revolved around the basic promise that you could trust him, perfected this message and style of campaigning.

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Some examples included "I will make a handmade greetings card for your loved one" and "I will record a video message in the style of Robert De Niro".

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The insights of Wanniski also cast light on fatal flaws in the campaign message and leadership style of Governor Romney that I believe practically ensure his defeat.

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