From a marketing standpoint, you must simplify your marketing message so it can be transmitted easily and without degradation.

从营销角度来看，你必须简化你的营销信息，以便让它易于传播并且不会变质。

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The medium that carries your marketing message must be easy to transfer and replicate: E-mail, website, graphic, software download.

承载营销信息的媒介必须易于传播和复制：电子邮件，网址，图片，软件下载。

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Companies that expect Generation Z to be loyal based on a carefully crafted brand image and marketing message will find that their effort is wasted.

在精心准备的品牌形象和销售信息的基础上，公司期待着Z一代能忠诚于品牌。他们会发现他们的努力都白费了。

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Four whole years ago and still it appears as if marketers would rather plan a campaign using Morse Code than do anything related to mobile and in particular, text message marketing.

FORBES: Pulling Back The Curtain On Text Message Mobile Marketing

Regardless of the reason, the need was clear to well, clear up any misconceptions and allay any fears marketers may have when it comes to text message mobile marketing.

FORBES: Pulling Back The Curtain On Text Message Mobile Marketing

But the trend, which has its roots in Nike 's "Just Do It" campaign that began in the 1980s--a message that marketing experts think makes more sense than most since it suggests that its athletic wear products can help people achieve what they want to do--still has legs.

FORBES: Magazine Article