It can build up favorable figure of media, communicate media with the other organizations, and improve the level of the interview and editing, but also being an effective management strategy.

它不仅能够树立新闻媒介的组织形象，沟通媒介组织内外关系，提高新闻采编水平，而且还是一种有效的经营管理战略。

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Of the top five people listed in the Thinkers 50, a once every two year ranking of influential management innovators compiled by a group of companies and media organizations, three are based at business schools.

CNN: The best business thinkers