Widman Shared with Found In Cache Blog the results of the social media crisis communication efforts.

韦德曼在Cache博客中分享了社会媒体危机沟通所取得的成果。

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In this new period of communication that media is mixing, when crisis event occurs, the business should adopt effective communicate tactics to it, which is the important question we have to face.

在这个新的媒介融合的传播时代，当危机事件发生时，企业应该如何采取有效的传播策略来应对是摆在我们面前的重要问题。

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Special trust prevails in the society, while social trust totally runs into crisis, it's uneasy for mass communication media to build public trust.

社会上仍是特殊信任盛行，又陷入普遍的诚信危机，不利于大众传播媒介公信的建立。

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Bloggers were posting updates from the epicenter of the crisis and social media was often the only means of communication both inside and outside of the country.

FORBES: How Al Jazeera Successfully Managed Through The Turmoil