体育学刊 关 键 词：体育传播；大型体育赛事；媒介传播效果；媒介生态系统 [gap=1800]Key words: sport communication；major sports game；media communication effect；media ecosystem
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Therefore, it is worthy of making a research of how media have a great effect on communication by the factor- power, spectacle and memory.
因此，如何使用媒体进行有效沟通值得研究，这涉及到很多的影响因素——权力，场面和记忆。
Her research interests are new media effect and health communication.
她的研究兴趣集中在新媒体效果和健康研究领域。
The studies of mass communication consider that mass media is completely the instrument of social control and due to this reason, effect studies becomes the most important aspect of studies.
大众传播研究的兴起，完全偏离了“关系”的视角，相反，大众媒介彻头彻尾就是社会控制的工具，效果研究成为中心，其原因就在于此。
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