Strategically, McDonald accepted by the Chinese culture and traditions shown itself to be a friend of Chinese consumers. is the joy and the desire to dream of the host.

战略上，麦当劳通过接纳中国文化和传统表明自己是中国消费者的朋友，是欢乐和愿望的梦想所在。

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McDonald Corporation feels that the consumers may be misled thinking that Future Enterprise's mark is a series of mark belonging to McDonald Corporation.

未来企业也想保护它的商标，以维持同一行业的领军位置。

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In a written statement they say McDonald's are located in commercialized areas that are accessible to all consumers.

NPR: Kids Have Easy Access to Junk Food

McDonald's said its upturn was driven by its emphasis on making its meals relevant and affordable to consumers.

BBC: A broader menu has helped the chain appeal to new customers