Through the analysis of manufacturing mode of Mass Production and Mass Customization, a strategy of rapid design system facing Mass Customization is pointed out.

通过对大规模生产模式和大规模定制生产模式的分析对比，提出了面向大规模定制的产品快速设计系统开发和实施的策略。

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And the subject matter of this article is about the type of marketing organizational structure that should be established to support the strategy of mass customization.

因此建立什么样的营销组织结构，以支持大规模定制战略的实施，这是本文要探讨的主要问题。

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This paper describes the connotation, characteristics and the implementation strategy of mass customization.

本文介绍的内涵，特征和大批量定制的实施策略。

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